It is launched! The RASA-sponsored podcast series Designers of Paradise, hosted by our beloved Erik van Lennep, is live and available through the podcast application of your choice (please let me know if it isn't!)

Erik kicked-off with an interview with filmmaker Peter Byck. They talk about documentary film making, story telling, and the opportunity for soil health to be a bridge across political divisions.

This week he talks with Emily Oakley of Three Springs Farm in Oklahoma. They discuss Emily's farm, the value of farmer-to-farmer learning exchanges, strategies for obtaining organic certification, and generally geek out about seeds and more.

The goal of the podcast series is to connect with the innovators and creators who are realizing a regenerative future - the Designers of Paradise. They have taken great strides to demonstrate what is possible. At the same time, we want to explore constraints and opportunities for doing even more. How can we accelerate our movement to a regenerative society?

Erik explains the role of storytelling and more of what he intends to do in his article, How do stories help to build regenerative Agri-Culture?

Please help us out by:

  1. subscribing to Designers of Paradise
  2. listening and giving your feedback
  3. giving us a great review
  4. telling your friends and colleagues to listen too.

Much appreciated.

When Everyone Knows Everyone Knows Everyone Knows

Last issue I noodled on the idea of "social phase transitions" and their role in movements. Thinking about this brought me back to a phrase from Clay Shirky in his 2008 book Here Comes Everybody.  He described "information cascades" and the importance of "shared awareness" that can lead to a point where "everyone knows everyone knows everyone knows".

We can see this phenomenon in the context of the #MeToo movement. Many people had experienced certain men with bad behavior - the first "everyone knows".  As rumors spread and women coached each other to avoid these men, it became "everyone knows everyone knows".

The #MeToo hashtag and resulting very public revelations pushed the system to the next stage where "everyone knows everyone knows everyone knows" and a level of shared awareness that has supported sustained action and change. The combination of building and sharing awareness, triggered by the nucleator catalyst (the #MeToo hashtag), caused a social phase transition.

We can imagine the same process for a transition to a regenerative society. We're seeing growing awareness and understanding of the opportunities of a regenerative mindset. Events like Regen18 are helping us connect and share. What will our nucleator be?

Regen18, May 1-4 in San Francisco

Speaking of everyone knows that everyone knows - RASA is excited to be a partner for the first ever ReGen–a new event for all those working to foster the emergence of a regenerative society and support the mutual thriving of people and planet.

This May 1-4 at Impact Hub San Francisco, ReGen18 will highlight the knowledge and tools you need to transform your organization, your community, and your world. You are invited to “bring your whole self” to this landmark celebration of the work of many hands to establish a network—and a global civilization—that serves all of life.

Get 30% off if you use this registration link.

Yes We Can!

In Closing

We are very early in the process of defining what it means to build a regenerative society. While the terminology will continue to evolve, we're convinced the ideas are directionally correct. Now we are studying, testing, plotting, and building interest, support, and resources.

Thus this newsletter, which will come out every few weeks with information about RASA - narrating our work - along with brief observations and links to related materials exploring innovation and the regenerative economy.

With effort, and a bit of luck, we hope support for these concepts becomes a wave sweeping the world! Check out the archive to see if this newsletter is right for you (or a friend).

If you find this email valuable, please share with a friend. If you don't, please unsubscribe (link at the bottom.) We also much appreciate comments, advice, and suggestions for links to highlight.



1. To subscribe to this weekly newsletter please go here >
2. Don't call us spam bro! But you can unsubscribe (with the link at the bottom)
3. This newsletter is a service of RASA, the Regenerative Agriculture Sector Accelerator.
4. Please send questions or suggestions to David Witzel