The term "regenerative agriculture" has been steadily growing in popularity over the past year or so, at least if you believe the data from Google Trends. It is gaining on and sometimes surpassing "sustainable agriculture" in usage.
It has also entered the political debate with a number of Democratic candidates staking out regenerative positions. Mayor Pete is talking about "soil health", Ohio's Tim Ryan invoking Gabe Brown, and Beto O'Rourke, during the most recent debate, calling for investments in regenerative agriculture.
My guess is that the spike in searches for the term in the chart above (on July 31, 2019) is driven by The New York Times article on Ryan, food, and agriculture.
RASA is interested in indicators like Google trends because we want to understand if regenerative agriculture is accelerating. We're looking for other indicators that we should keep our eyes on and considering everything from changes in environmental conditions, like water run-off, to satellite data, to nutrition content of food in grocery stores.
What are your suggestions? How can we tell if regenerative ideas are taking hold in the US or around the world? Is this a topic you are thinking about? If so, please, let me know.
Berry’s most enduring work of nonfiction is The Unsettling of America, published in 1977. There he puts farming at the center of his critique of American life. If you want to ask how people live, he proposes, you should ask how they get their food.
We believe that accessible — low-cost, high-quality, easy-to-use — tools can inspire a deeper interest in science and empower people to indulge their curiosity, explore their environments, and solve problems relevant to their own communities.
We are early in the process of defining what it means to build a regenerative society. While the terminology will continue to evolve, we're convinced the ideas are directionally correct. We are studying, testing, plotting, and building interest, support, and resources.
Thus this newsletter, which will come out periodically with information about RASA - narrating our work - along with brief observations and links to related materials exploring innovation and the regenerative economy.
With effort, and a bit of luck, we hope support for these concepts becomes a wave sweeping the world! Check out the archive to see if this newsletter is right for you (or a friend).
If you find this email valuable, please share with a friend. If you don't, please unsubscribe (link at the bottom.) We also much appreciate comments, advice, and suggestions for links to highlight.
PS's: 1. To subscribe to this weekly newsletter please go here > https://the-wave.ongoodbits.com/ 2. Don't call us spam bro! But you can unsubscribe (with the link at the bottom) 3. This newsletter is a service of RASA, the Regenerative Agriculture Sector Accelerator. 4. Please send questions or suggestions to David Witzel