RASA, the "Regenerative Agriculture Sector Accelerator", is starting to do stuff in public. After months of conversation and noodling, we've committed to producing some things to share.

We are testing the theory that we can be a group of people who co-create to support and accelerate the regenerative economy. Inspired by examples from entrepreneurs and teachers around the world, we want to help with storytellling, network-building, and infrastructure.

We're wrapping up our first 4-month-long "push to produce" and have these things to show:

  • a new website at RASA.ag. We also have social media presence on twitter and Facebook.  We'll use these channels to post updates about our activity and learnings and well as point at other, related initiatives. (Thanks to Alex and the Conscious Freelancers Network)
  • helped sponsor the "Regenerative Agriculture Soiree at The Perennial" before Socap in San Francisco earlier this month. (Thanks for the heavy LIFT to make it come together go to Kevin Bayuk and Erin Axelrod.)
  • convening "Co-designing Our Regenerative Future: An Unconference on Agriculture & Beyond" in Arlington VA on 10/29. This one-day, co-created, event will bring together communities working on different facets of regeneration for conversation and conspiration. Please come participate and tell your colleagues to come too! We have weekly planning calls on Wednesday at noon ET/9am PT. Let me know if you'd like to join.

September 13 Soiree at The Perennial, San Francisco CA underway.

This newsletter will change a bit going forward. In addition to observations about things "regeneration", I'll use to provide updates about our activity and background on thoughts and plans.  It will be one of the ways we "narrate our work" and share learnings. 

At this point RASA is an all-volunteer collaborative. If you'd like to be involved, let me know. Happy to chat.

Just Plant

There is some theory behind the concept of RASA's "push to produce".

First, we found ourselves caught in lots of discussion about process - what kind of legal entity should we have, how do allocate equity, who decides what we do, who should be involved, etc. before we had even done anything. The intent of near-term deliverables is to test whether we can create things of value at all. If we can't, we don't need to worry about process!

Second, we'd like to be ambitious and impactful which means we have to get continually better at what we do. We want to design in rapid learning cycles. They can be summarized as "guess, test, learn, improve."  (with apologies to Eric Ries.)

The goal isn't to fail, but failure should be part of the learning process.  Justin Rhodes of Abundant Permaculture captures the spirit. We are starting to "Just Plant."

Possibility Surrounds Us

Our enthusiasm for RASA is driven, to a large degree, by a sense of possibility. We see it lots of places.

In Closing

We are very early in the process of defining what it means to build a regenerative economy. While the terminology will continue to evolve, we're convinced the ideas are directionally correct. Now we are studying, testing, plotting, and building interest, support, and resources.

Thus this newsletter, which will come out about weekly with information about RASA - narrating our work - along with brief observations and links to related materials exploring innovation and the regenerative economy.

With effort, and a bit of luck, we hope support for these concepts becomes a wave sweeping the world! Check out the archive to see if this newsletter is right for you (or a friend).

If you find this email valuable, please share with a friend. If you don't, please unsubscribe (link at the bottom.) We also much appreciate comments, advice, and suggestions for links to highlight.



1. To subscribe to this weekly newsletter please go here > https://the-wave.ongoodbits.com/
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3. This newsletter is a service of RASA, the Regenerative Agriculture Sector Accelerator.
4. Please send questions or suggestions to David Witzel