One of the exciting things about the concept of regeneration is its compelling story. To build a movement -- create a wave of support for regenerative innovation -- good storytelling is vital. As Marshall Ganz explains we need "moral resources that are found within narratives and within identity work and within traditions."
It is easy enough to know, in theory, we need to tell a compelling story, but a bit harder to know what that means in practice. A few things seem likely.
Clear explanation of important concepts, like this explanation of "equity".
The Reckoning Days, retraces the well-worn footsteps of the great Farm Security Administration photographers Walker Evans, Gordon Parks, and Dorothea Lange to tell the untold tale of the modern American farmer.
Soil is the sum of its parts. The most basic ingredients include sand, silt, and clay of various particle sizes, as well as rock fragments, roots, live organisms, air, and water. But depending on your location, the proportion of those ingredients can vary dramatically.
From Annie Leonard's "Story of Stuff" team. The United States isn’t broke; we’re the richest country on the planet and a country in which the richest among us are doing exceptionally well. But the truth is, our economy is broken, producing more pollution, greenhouse gasses and garbage than any other country.
And, in closing
We are very early in the process of defining what it means to build a regenerative economy. While the terminology will continue to evolve, we're convinced the ideas are directionally correct. Now we are studying, testing, plotting, and building interest, support, and resources.
Thus this newsletter, which will come out about weekly with brief observations and links to related materials exploring innovation and the regenerative economy. With effort, and a bit of luck, we hope support for these concepts becomes a wave sweeping the world!
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