Logo for The Wave

One of the exciting things about the concept of regeneration is its compelling story. To build a movement -- create a wave of support for regenerative innovation -- good storytelling is vital. As Marshall Ganz explains we need "moral resources that are found within narratives and within identity work and within traditions."

It is easy enough to know, in theory, we need to tell a compelling story, but a bit harder to know what that means in practice. A few things seem likely.

  • Clear explanation of important concepts, like this explanation of "equity".
    equity explained



  • Something inspiring and personal like Pashon Murray's story for Kiss the Ground. (3' video).



  • Something human and beautiful like these photos from American farms American farmer


What good stories are you hearing - (please let us know)?

And, don't forget: be intentional - join the wave!

Telling the Story

And, in closing

We are very early in the process of defining what it means to build a regenerative economy. While the terminology will continue to evolve, we're convinced the ideas are directionally correct. Now we are studying, testing, plotting, and building interest, support, and resources.

Thus this newsletter, which will come out about weekly with brief observations and links to related materials exploring innovation and the regenerative economy. With effort, and a bit of luck, we hope support for these concepts becomes a wave sweeping the world!

If you find this email valuable, please share with a friend. If you don't, please unsubscribe (link at the bottom.) We also much appreciate comments, advice, and suggestions for links to highlight.



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