A friend forwarded an article about attempts to reframe climate change messages in ways that get more passionate response. It rightfully argues "The danger of climate change does not arouse much public passion, certainly nothing like what the facts would warrant. This drives climate campaigners crazy."

It then breaks the news that different frames (like "global warming" or "national security") fare no better. The author goes on to explain what makes frames powerful including whether they reinforce pre-existing belief, the source, and how often they are repeated.

This discussion matters to the Wave we're creating. "Regeneration" is a reframing, but not of climate change. More likely of "sustainability" and perhaps of "neo-liberal economics". We'll want to get it right.

A component of the message which I think particularly important is that "regeneration" is about "good news". It carries with it "abundance" as opposed to "scarcity". It implies opportunity, possibility, and a better world. It is, in the words of a recent Presidential candidate, a "Yes we can" message which also implies responsibility and, therefore, requires engagement and participation.

How do you position regeneration in discussions? How is it received? Please let me know!