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A friend forwarded an article about attempts to reframe climate change messages in ways that get more passionate response. It rightfully argues "The danger of climate change does not arouse much public passion, certainly nothing like what the facts would warrant. This drives climate campaigners crazy."

It then breaks the news that different frames (like "global warming" or "national security") fare no better. The author goes on to explain what makes frames powerful including whether they reinforce pre-existing belief, the source, and how often they are repeated.

This discussion matters to the Wave we're creating. "Regeneration" is a reframing, but not of climate change. More likely of "sustainability" and perhaps of "neo-liberal economics". We'll want to get it right.

A component of the message which I think particularly important is that "regeneration" is about "good news". It carries with it "abundance" as opposed to "scarcity". It implies opportunity, possibility, and a better world. It is, in the words of a recent Presidential candidate, a "Yes we can" message which also implies responsibility and, therefore, requires engagement and participation.

How do you position regeneration in discussions? How is it received? Please let me know!

Good and Getting Better

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And, in closing

We are very early in the process of defining what it means to build a regenerative economy. While the terminology will continue to evolve, we're convinced the ideas are directionally correct. Now we are studying, testing, plotting, and building interest, support, and resources.

Thus this newsletter, which will come out about weekly with brief observations and links to related materials exploring innovation and the regenerative economy. With effort, and a bit of luck, we hope support for these concepts becomes a wave sweeping the world!

If you find this email valuable, please share with a friend. If you don't, please unsubscribe (link at the bottom.) We also much appreciate comments, advice, and suggestions for links to highlight.



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